Once you have decided what type of product you are going to sell, you need to decide where to sell them. Selling merchandise on Amazon or eBay aren’t your only options. Creating your own eCommerce store is another way to promote your products and generate sales. Once you have decided what you are going to sell, whether it is white labeled products, your own designs, or other people’s merchandise, you can set up an eCommerce website to display these products.
Hi Derek, thank you for this very uplifting blog post. There are particularly two points that went straight to my mind- no 4. Why you should NEVER worry about “not being expert enough”. That’s my problem. I have been doing SEO and digital marketing for great brands for the last 8 years (with really good results), but there is always that thought- “I could be better!” “There are so many reputable experts”. “Am I good enough?” I hate the doubt so much! It’s good to know that I am not alone in this thinking, so I have to change that! And then no 5. I think it is also about the fact that we like to be guided. Free information out there can be a bit overwhelming and chaotic, whilst a designed and nicely structured course is easier to digest! Thank you for this post, it took my worries away (at least a little bit;)
Here’s a good example of how lead sales can work in real life: My second website, Life Insurance by Jeff, brings in a ton of traffic from people who are searching the web to find answers to life insurance questions. While I used to have the website set up so I could sell these people life insurance myself, it was a lot of work to process all the different requests and clients. As a result, I started selling the leads I gathered instead.
Not only that, you will be able to evaluate business ideas much more intelligently once you've gone through this whole process. You will understand the fundamentals of keyword research & analysis, traffic & lead generation, social & affiliate marketing, monetization & conversion testing, and traffic analysis. These skills will help you immensely in ANY business you ever decide to start (online or not, passive or not).
You may decide to create free videos as extra content for your blog, and not sell them at all. If this is the case then you can still make money from these videos by selling advertising space on them (in the same way as discussed for monetizing podcasts). Once you have high volumes of traffic visiting your blog, and watching your videos, you can charge businesses to advertise at the beginning of your videos. Use website’s like Izea to help you connect with companies willing to pay to advertise on your blog.
Running and charging for webinars can be a great way to build a following in your niche, demonstrate that you are an expert in your field, and make a profit. Hosting a webinar can be hard work. They need to first be promoted, provide original and valuable information, and include interactive elements so your audience can ask questions and engage with your topic. However, once you have built up a large blog following, each webinar can be extremely profitable.
Market your course: The beauty of using a course to make money online is that you can continue to sell it for as long as you’d like. Look for niche communities on Facebook, LinkedIn, or Reddit that might benefit from your content. Guest post on relevant blogs and sites. Look for anywhere you might be able to get in front of the right people. With just a few hours a month you can continue to generate sales.
As an internet entrepreneur, you'll need your own web presence: website, blog, social media platforms, landing pages, sales pages, banner ads, or e-commerce site. But instead of selling your own products, you sell the products of other companies. You can use several of these combinations, if you like, as long as you get your marketing message to the public.
People are turning to audio and visuals when it comes to technical subjects. However, you should consider doing an ebook first and turning it into an audiobook through a resource like Audible's ACX platform. You can hire a producer either through a royalty share program, so you don't have to shell out upfront cash, or you can do a pay-per-hour hire as well.
Also, you have the option to time-limit your coupons and create multiple with the same offer and a different name or occasion e.g. 10% discount for current students and 10% discount for the audience of a blogger/influencer. You can even create super discounts e.g. 90% for the next 24 hours or free courses (100% discount) to collect new leads that will pay for their next course!
As far as the rest of the program, I agree. There is definitely value here. As I mentioned, it’s not as complete as some other programs… and if you want to learn legitimate (bread and butter) SEO I recommend Wealthy Affiliate for that because it sets you on the right path for a long-term business in a niche YOU choose… but I also wouldn’t overlook Internet Jetset.
I don’t point all of this out to burst anyone’s bubble, but rather because I have been an entrepreneur for long enough now (more than two decades) that I have learned that it pays to be a realist. The heart of any good business strategy is truly understanding and correctly diagnosing your situation, and the above facts are critical for anyone hoping to succeed at selling online courses.
The third mistake I made was creating and promoting content during the launch that didn’t directly relate to the course. I published a YouTube video that was about creating a money mindset and sent it to my list during my launch. I shouldn’t have done this because it caused people to have a reason to go somewhere else and look at that content instead of at the course.
To get inspiration for the modules, I would jump on Twitter any time I saw a conversation about Scrivener. Through Twitter, I connected with people who used the program and could provide valuable insights. I even found people to test the beta version of my course through Twitter, and this was also a great way to figure out how much people would pay.
What's great about the business plan that I teach you is not only the income level you will accomplish if you follow through, but all that you will learn in the process. The first lesson you are taught is how to build a website or blog using WordPress on your own domain (without having to learn how to code). The skills you learn in this course will enable you to build all kinds of online businesses and open the door for all kinds of entrepreneurial projects you may have.