Giving presentations is another effective way that helps to connect with and expand your audience with the prospect to get more course sales. Simply, come up with an interesting subject (preferably what you do and know best), and use your public speaking skills at local events – seminars, conferences or Meetup groups. But remember, you will need to come up with a speech that inspires and speaks well to your audience.
You can also market your ebook on your own website or blog, particularly if the site gets good traffic. Still another method is affiliate marketing. You can offer to pay sites related to your ebook a percentage of the sale price – say, anywhere between 20% and 50% – for them to post an ad or linked article for your book on their site. This could enable you to market your ebook on multiple platforms for greater market exposure.
Creating an online course can be a substantial time investment. “In my opinion, it takes about the same amount of time as writing a book,” says Balfour. “Of course, if you’ve already written a book and are doing a course about it, it takes a fraction of that time. If somebody is coming in with their own content, such as blogs and workshops they’ve already created, they can probably sit down in one weekend and create a 2-3 hour course.” But if you’re still nailing down your material, budget your time accordingly.
– Enhance your online brand/presence: educating your audience can establish you as a thought leader and a source for new knowledge. This is possible through many ways e.g. perhaps you already have a YouTube channel, a blog, an author site, you are a keynote speaker, you are making podcasts, or you are offering coaching/consultancy services. This is usually a good starting point for industry experts who want to share their knowledge with the public and supplement other services.
In the course bio for a lifestyle course on Gratitude, Passion and Success, she says, “The journey is going to be fun (that is the ONLY way that I know to do things) and filled with real life solutions and tools. And even better, we will be accountable to each other! We are going to look in the rear view mirror and be amazed at how far we have come!”
I interviewed Michelle on The Work at Home Woman years ago. Since that time her blogging business has skyrocketed to the tune of $100K a month! How does she do it? The majority of Michelle's blogging income is earned through affiliate marketing, and now she's sharing her affiliate marketing secrets in her new training course. I had the chance to look over this course, and it's an awesome foundation for beginners. The course includes six modules with over 30 lessons, plus worksheets, bonuses and a private Facebook Group which is very active. The cost is $197 or two payments of $99. Michelle offers a 30-day money back satisfaction guarantee on her course.
26. Services – You can offer a paid service, such as life coaching, blog coaching, goal setting or financial planning. Just be sure to investigate all the legal implications and make sure you’re not claiming to be a professional if you’re not one. With a service like this, you’re basically using your blog to sell yourself. You’ll need to convince people that you’re worth buying and then be able to back up your claims once they purchase your service.
This is what course bundles are for. If you want to give it a go with bundles, get a few together in a category such as “Life Skills Bundle” at a total discounted price. If you bundle together 5 courses X 50$ each, you can offer them for a discounted price of 200$, and there you have it – you have just sold five courses in the price of four instead of one. If you want to learn how to do this yourself, read our very own guide on How to Create a Course Bundle.
This has become a popular business model for online entrepreneurs over the past several years, and will probably just continue to grow in popularity. The best thing about selling online courses is that once you do the up-front work in creating the course and setting up your marketing strategy, you can get paid over and over again for work you do once.
The beautiful thing about a course is that you get about as much out of them as you put into them. If you want to do one course launch, make a few thousand bucks and walk away, you can do that. If you want to create multiple courses around a general topic and run an academy that you advertise through webinars, podcasts, blogs, and joint-ventures and build a lifestyle business from your home, you can do that too!
If you are a fast reader and have a good grasp of grammar and language then editing may be a good freelance role for you. Editing is a great way to quickly make money online, and there are always editing jobs available on freelance job sites. And the best part? Editor’s usually get paid per word, so the faster you can check through work the more money you will make per hour.
28. Subscription – If you think of something valuable (newsletter, online magazine, etc.) that you can consistently offer on a certain basis (weekly, monthly, etc.), you may want to offer a subscription service. This could be a fee charged each time your product is sent out or on a monthly basis. Either way, this has to be something that your customers can only get by subscribing to your website.
I do have a question that is related to your previous post as well. As we learned earlier, testimonials are extremely important. But how to launch a brand new (first) online course when I have zero testimonials? Is this something I should not worry about and just reach out to the first buyers for instance? Or just give my course for free to some people and ask an honest testimonial for return and then launch the course?
The Wealthy Affiliate training will show you how to create a website based on any topic and get daily free traffic from search engines like Google, social media etc. So let’s say you start a blog about caring for your garden and you write a post or create a YouTube video comparing and contrast the top ten lawnmowers. You give your honest opinion, go through the pros and cons of each and when people click on your affiliate link and buy a lawnmower, you get a percentage of the sale in commission.
To get started with Amazon affiliate marketing you will need to sign up with Amazon Affiliates. Then subtly market products on your site that are relevant to your niche and will be of interest to your audience. Make sure you only endorse high-quality products. If your visitors make a purchase on your recommendation but are not impressed with the item, you could quickly lose followers.
Running a coupons website can be very lucrative. Find a coupon niche, select a WordPress coupon theme, and then display relevant coupons on your site. When your audience uses the coupon codes or discount links, you will earn an affiliate cut, for example, you could set-up a site dedicated to iHerb Coupons or add a page to your website with Web Hosting Promo Codes. Coupon websites are quite high maintenance as they need to be constantly updated with new offers. However, if you build up an engaged audience and allow them to post coupons and discounts they have found themselves, then quite quickly your workload will reduce.
Infographics are currently an extremely popular type of media. An infographic showing information or data in an interesting and fun way can help engage an audience and generate numerous likes and shares. As infographics take more time to create than just simply uploading an image, busy website owners are prepared to pay for custom infographics. And don’t worry, an infographic can be created using simple design software such a Canva. So extensive graphic design skills are not necessary, just a creative eye.
Running and charging for webinars can be a great way to build a following in your niche, demonstrate that you are an expert in your field, and make a profit. Hosting a webinar can be hard work. They need to first be promoted, provide original and valuable information, and include interactive elements so your audience can ask questions and engage with your topic. However, once you have built up a large blog following, each webinar can be extremely profitable.
Caitlin Pyle has been earning a full-time income proofreading transcripts for court reporters since 2012. Today she teaches other aspiring proofreaders how to do the same. The full cost of her course is $897 — but it can be broken down into payment “chunks” of $197 (modules 1 – 2), $400 (modules 3 – 5), and $300 (modules 6 – 9). To figure out if proofreading is the right career path for you — sign up for Caitlin's FREE seven-day intro course.