It is a good module to go through however if you have the time because it gives you further insight into the tactics and strategies online marketers have used. Sometimes knowing what not to do is just as important as knowing what you should do. It can save you a lot of time down the road so you don’t fall victim to snake oil salesmen peddling yesterday’s junk (and there are many out there).

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There is a lot you can do with social media to bring more traffic and get more sales, and more specifically on Facebook. For example, you can connect your Facebook Ads with your LearnWorlds to easily track the ROI of your social media campaigns. This can be done by linking your Facebook Pixel to your LearnWorlds school and creating your first retargeting campaign.
Sponsored posts work much in the same way as paid guest posts, but they are posted by big businesses instead of individual bloggers. Therefore, the scope for fees is much higher, as businesses have larger marketing budgets than humble bloggers. Having sponsored posts by large companies will also help promote your site as reputable and as a leader in its field.
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