Creating and selling courses on your blog can be a successful way to make money online. The course itself should be relevant to your blog, and based on a topic that will benefit your audience. Although it may take time to create the course in the first instance, once completed, you can then repeatedly make money from the course each time you sell it.
Walk around your neighborhood or town and I’m sure you’ll see tons of great local businesses with terrible design. However, with increasingly easy-to-use tools like Adobe Illustrator, Venngage, Stencil, and Visme, just about anyone with a creative mindset and a good amount of motivation can start making money online by being a graphic designer for local companies.
I can say that the Internet Jetset course itself is not a scam as it has decent content and information to be learnt by beginners. However, the “system” is not really a system. It’s pretty weak as it offers no tools for beginners to use and start building their online business. What John offers is a list of links to external websites and software. Some of the links are even naked affiliate links without any guidance.
My next self-funded business hit $160,000 in revenue in its first year alone. After that first taste of self-made success, I’ve gone on to sign consulting contracts worth tens of thousands of dollars with startups like LinkedIn and Google, launch profitable online courses, and build a following of hundreds of thousands for this blog and my podcast series.
First off, I’m a blogger so it seems wrong not to mention it, but more importantly, it’s a legitimate way to make money. It’s quite possibly the least straight-forward way on this list, but it’s very doable and it’s also quite possibly the funnest way on this list. I love blogging and I know hundreds of bloggers who feel the same. So let’s talk about making money blogging and what it really means.
Research individual companies in your desired niche: If possible, it’s always better to become an affiliate directly with a company (if they have an internal affiliate program), as no one else will be dipping into your commission rate. This is the preferred route for most of the prominent affiliate marketers, including Pat Flynn. Unfortunately, it’s also the most work, as you’ll have to do the research yourself to see who offers programs (they’re usually listed in the website footer).
Now next, you’ll want to pick a WordPress theme from somewhere like ThemeForest, Elegant Themes or OptimizePress. This is the barebones design of your site, which you can then customize with your own branding, copy, and images. That being said, you don’t want to cheap out. It costs less than $100 to buy a theme that will make your website look professional (and you can upgrade to a completely custom design once you get the business going).
Join a startup accelerator: Another great option is to apply to a startup accelerator like Y Combinator, 500 startups, or TechStars, where a group of investors will help coach you, connect you with potential partners, and provide startup cash in return for a small stake in your company. The competition is tough to get into these, so don’t rely on them as your only path forward.
Shopify is another great option if you are wanting to create your own eCommerce store. Shopify is arguably easier to set up than WooCommerce but will give you less control over your storefront and cost you more long term. However, if you have little to no experience of creating websites or using WordPress, or you are working to a very tight time schedule, then Shopify may be the perfect eCommerce platform for you.
Now, it’s time to start creating and uploading content. Make sure you’re using a high-enough quality camera (most smartphones will work but I’d suggest at least having a tripod so your footage isn’t shaky), but don’t worry about being perfect at first. The beauty of YouTube is that you can continue to test out different content and styles as you find what works for you. Instead, stick to a regular schedule to build up your subscriber base.
This is about finding profitable keywords and longer tail keywords to rank for using Google Keyword Planner, you also see some review site examples. Gives you some ideas as to what other types of obscure niches are out there. Is it still possible to rank on the page 1 of Google with this training? That’s the question. For me, I employ additional SEO skills like building backlinks using my own private blog network (PBN) which is how I’m able to consistently rank on page 1 of Google much easier to grow my local lead generation business. With affiliate marketing you usually need more backlinks, so I feel this additional training on backlink building is lacking in this course.
Find a profitable niche: We’ve talked about this a lot. But, where are you most comfortable. What niche do your skills, values, and interests intersect? Do you have 10 years of experience as a technical writer? Do you have long-standing PR relationships that’ll be invaluable in helping startups launch a successful crowdfunding campaign? Determine what makes your value unique, and lean heavily on showcasing that strength to your potential clients.
It is a good module to go through however if you have the time because it gives you further insight into the tactics and strategies online marketers have used. Sometimes knowing what not to do is just as important as knowing what you should do. It can save you a lot of time down the road so you don’t fall victim to snake oil salesmen peddling yesterday’s junk (and there are many out there).
Your CTA should be the catalyst from a good sales page. However, sometimes a simple landing page with just the CTA can also work out pretty well. The best way to do is to test what works for your audience. After testing, don’t be afraid to change your text. This along with writing a marketing copy for your course could take a while. Your call-to-action can always be improved and provide better conversions at a later time.
The point of today’s exercise is simply for you to get your feet wet and to get a website online that you can play and experiment with. Don’t worry too much about what this first website is going to be about; just get something online. After you complete this first project and feel comfortable with the process of putting together a professional looking website, then you can start developing your passive income website portfolio.
Etsy: While Etsy's popularity has declined recently, it's still a great resource for selling handmade items online. No need for complex ecommerce sites or merchant accounts or any sort of automation. The company takes a commission of every sale and charges a small listing fee per item. But many still use Etsy as their primary source of income. The best part is that you can also sell digital products on here such as poster designs.