Whether it’s an important consumer application, a specialist app to solve a particular niche problem, or even a time-wasting game you can play on your phone, you can create a massively successful business if you build software that helps people. (Look at the rise of Slack—the team communication software that went from side project to billion-dollar company in just 2 years.)
Starting a podcast, like making a YouTube channel or blog, comes down to telling interesting stories and building an engaged audience. I’m probably sounding like a broken record by now, but you need a niche that you’re interested in and there’s already a demand for. Come up with a list of topics you’d like to talk about and then search iTunes charts, Google Trends and other podcast research sites like cast.market to see what’s currently out there and popular.

The point of today’s exercise is simply for you to get your feet wet and to get a website online that you can play and experiment with. Don’t worry too much about what this first website is going to be about; just get something online. After you complete this first project and feel comfortable with the process of putting together a professional looking website, then you can start developing your passive income website portfolio.


Creating an online course can be a substantial time investment. “In my opinion, it takes about the same amount of time as writing a book,” says Balfour. “Of course, if you’ve already written a book and are doing a course about it, it takes a fraction of that time. If somebody is coming in with their own content, such as blogs and workshops they’ve already created, they can probably sit down in one weekend and create a 2-3 hour course.” But if you’re still nailing down your material, budget your time accordingly.
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We’ve definitely had different experiences though. The information inside the Internet Jetset course is really good, and unless we’re talking about something different, it’s only $47 (which isn’t unreasonable for what you’re getting). I did mention in my review though that I wouldn’t recommend it as your only source of information for building an online business.
While Etsy is fantastic for handmade goods that you’ve already created, if you’ve got killer designs that would look good on phone cases, t-shirts, or even wall hangings, pillows, and duvets, you can sell them on Society6 without paying anything to start. Society6 lets artists upload their designs and create their own shops where they choose what products their designs can be used on. That means one design can be used to make a whole range of awesome products that are printed and shipped on demand whenever someone buys from you. With top creators making thousands every month just from selling their designs.
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